Créated by Reivax in 2024, Yiha prod encompasses a new technological skill: creation assisted by Artificial Intelligence, called generative A.I., in addition to traditional photographic creation. Yiha Prod is assisted by Denusda Edition, an internal department which takes care of the distribution of these creations.

The originality of this structure is that it is sufficient in itself to manage all stages from content creation to final distribution on 2 major marketplaces: one American, Etsy, eader in the distribution of artisanal products to the general public, the other French, Artprice, world leader in the art market.